Target LinkedIn ads using HubSpot audiences

After creating LinkedIn Ads audiences in HubSpot, you can use them to target new and existing ad campaigns.

Select a HubSpot audience for new LinkedIn campaigns

• Log in to your LinkedIn Ads campaign manager.
• Click the Campaigns tab.
• Click Create campaign.
• Select the campaign objective.
• In the Audience section, under Who is your target audience?, select Audiences.
  
  • To select a HubSpot website audience, click Retargeting, then click Website.

• To select a HubSpot contact list or company audience, click Third party, then click Third party contact or Third party company.

• Select your audience from the available options.

Once you publish the campaign, it will target the selected audience.

Select a HubSpot audiences for existing LinkedIn campaigns

• Log in to your LinkedIn Ads campaign manager.
• Click the Campaigns tab.
• Hover over the campaign you want to edit, then click Manage.
• Scroll to the Audience section of the campaign editor.
• Under Who is your target audience? click Audiences.
  
  • To select a HubSpot website audience, click Retargeting, then click Website.

• • To select a HubSpot contact list or company audience, click Third party, then click Third party contact or Third party company.

• Select your audience from the available options.

Once you update the campaign, it will target the selected audience.