Last updated: January 17, 2023
After creating LinkedIn Ads audiences in HubSpot, you can use them to target new and existing ad campaigns.
Select a HubSpot audience for new LinkedIn campaigns
- Log in to your LinkedIn Ads campaign manager.
- Click the Campaigns tab.
- Click Create campaign.
- Select the campaign objective.
- In the Audience section, under Who is your target audience?, select Audiences.
- To select a HubSpot website audience, click Retargeting, then click Website.
- To select a HubSpot contact list or company audience, click Third party, then click Third party contact or Third party company.
- Select your audience from the available options.
Once you publish the campaign, it will target the selected audience.
Select a HubSpot audiences for existing LinkedIn campaigns
- Log in to your LinkedIn Ads campaign manager.
- Click the Campaigns tab.
- Hover over the campaign you want to edit, then click Manage.
- Scroll to the Audience section of the campaign editor.
- Under Who is your target audience? click Audiences.
- To select a HubSpot website audience, click Retargeting, then click Website.
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- To select a HubSpot contact list or company audience, click Third party, then click Third party contact or Third party company.
- Select your audience from the available options.
Once you update the campaign, it will target the selected audience.