Florida police were called to break up a fight and take the offenders to jail. The weird part? The brawlers were two escaped goats that, according to a witness, had been at it all weekend.
In todayâs email:
AI hallucinations: Whatâs even going on here?
Hawaii: The state says âalohaâ to tourists when it should be saying âaloha.â
Remote control: The return-to-office chorus sings ever louder.
Around the Web: Bite-size sci-fi stories, games plus lo-fi, an athletic chicken, and more.
The big idea
What does it mean when AI âhallucinatesâ?
Everything we know â and donât know â about AI going rogue.
2023-05-09T00:00:00Z
Juliet Bennett Ryla
In 1943, scientist Albert Hofmann accidentally ingested a substance heâd been developing as a respiratory and circulatory stimulant.
Shortly thereafter, he experienced âan uninterrupted stream of fantastic pictures, extraordinary shapes with intense, kaleidoscopic play of colors.â Unbeknownst to Hofmann, heâd made the hallucinogen LSD.
But what happens when AI hallucinates? Well, itâs kind of like talking to a drunk guy at a bar: theyâre wrong, but very confident about it.
Itâs not just a âlieâ
AI could potentially âreadâ something incorrect on the internet and repeat it, but a hallucination isnât regurgitated bullshit. Itâs inaccurate information that doesnât correspond with its training data (i.e., the texts, images, etc. it was fed).
For example, Googleâs Bard chatbot toldWall Street Journal columnist Ben Zimmer that Hans Jakobsen â a linguist who never existed â coined the term âargumentative diphthongization,â a phrase Zimmer made up.
More troubling: An Australian politician is considering suing OpenAI after ChatGPT claimed heâd served time in prison for bribery, while a professor said it fabricated a Washington Post article accusing him of sexual harassment.
Why does this happen?
We wish we knew! Google CEO Sundar Pichai told â60 Minutesâ that all models â including Bard â have this problem, but no oneâs been able to solve or fully understand it.
The thing about ChatGPT, Bard, Bing, and other language models is that they donât really know anything. They just use all the data at their disposal to predict and generate text â and sometimes that text is wrong.
Is âhallucinationâ even the right term for this?
A lot of people are using it, but some argue it falsely humanizes machines. Linguistics professor Emily Bender has suggested alternative terms for the phenomenon, such as âsynthesized ungrounded textâ or perhaps the simpler and snappier âmade shit up.â
TRENDING
The Biden administration wants US airlines to pay for passengersâ hotels and meals if theyâre stranded for reasons within the airlineâs control. Airlines (and people who love the word âvoucherâ) oppose the proposed new rules.
SNIPPETS
TodAI in AI: After one Hasidic Jewish community banned AI usage, Brooklyn rabbi Moishy Goldstein created a chatbot thatâs well-versed in Jewish law. Kosher.Chat is a AI chatbot âwith a Jewish filterâ meant to âprevent answers from opposing Torah values.â
Halo topped: Microsoft Gaming CEO Phil Spencer admitted that Xbox Series X âlostâ its critical new-generation console battle to Sony PlayStation 5 and Nintendo Switch.
A big what-if⌠Former Yahoo CEO Marissa Mayer says the tech company considered buying Hulu or Netflix in 2013. Yahoo instead bought Tumblr for $1.1B (since offloaded for ~$20m) and invested in the now-shuttered Yahoo Screen streaming service.
To be quite franc: Liechtenstein is planning to accept bitcoin as a payment option for government services, announced the prime minister, who is also the countryâs finance minister.
Measure of a man: Elon Musk has focused Twitter on a metric thatâs hard to quantify: unregretted user-minutes. There remain many minutes in an average Twitter day â users collectively spend ~130m hours on the platform daily.
Thump-thump: The FDA signed off on Samsungâs Irregular Heart Rhythm Notification feature for its smartwatches. Apple has offered a similar watch feature since 2018.
Amazonâs new Amazon MGM Studios Distribution unit will make some of its 4k films and 17k TV episodes available on other services, including foreign networks and airplanes.
Filet-o-lab-fish: Israelâs Steakholder Foods and Singaporeâs Umami Meats have partnered on a 3D-printed, lab-grown fish fillet that, when cooked, flakes just like the real thing.
Summertime fitness: Planet Fitness is offering free use of its 2.4k US and Canadian gyms to teens ages 14-19 this summer for the third year. The program is designed to keep teens active when thereâs no gym class.
You come at the king, you best not miss: A California woman sued Subway in 2021, claiming its tuna products contained non-tuna ingredients. Last week, she asked to quit the case. Now Subway, calling the case âa shakedown,â is going after her legal team for $618k.
Ten spreadsheet templates for cleaner content planning, marketing budgeting, and more. Use this suite of Google Sheets to handle business like the productive professional you are. (We said it, so itâs true.)
FROM THE BLOG
Work-life integration isnât about separating work from your personal life, but finding a way to merge them seamlessly. Hereâs how to do it.
Chart
Singdhi Sokpo
Planning a summer trip? Maybe skip Hawaii, says Hawaii
Lei low, spend high: Hawaii struggles to strike a delicate balance in its bid to solve overtourism.
2023-05-09T00:00:00Z
Jacob Cohen
How popular are Hawaiian vacations? It wasnât long ago that Mauiâs cheapest rental car was a $722-per-day Toyota Camry.
On one hand, the surge in travel following the stateâs pandemic-driven ~24% unemployment rate has been a welcome development.
On another, itâs a sobering reminder of Hawaiiâs complex overtourism issues.
Say HI to high costs
Hawaii has been so good at marketing itself that itâs come back to bite âem in the form of⌠too many tourists.
In 2019, Hawaiiâs 1.5m residents hosted a record 10.4m visitors, bagging $2B+ in tourism tax revenue â along with the steeper piles of garbage, traffic, and local housing costs that come with it.
A 2022 survey found 67% of residents agreed Hawaii was ârun for tourists at the expense of local peopleâ and 66% preferred their tax dollars be spent managing touristsâ impacts rather than encouraging further tourism.
Lei-ing down the law
In early 2020, Hawaii reformed its tourism office with a plan the authorityâs president said would âbalance between tourismâs economic benefits and its impacts on local communities.â
Interestingly, as tourism rebounds near pre-pandemic highs, the state does appear to be making more with less: In March, Hawaii saw 97% of 2019âs visitor numbers, but a 23.4% increase in tourist spending.
Progress hasnât been quick enough for some legislators â Hawaiiâs tourism office now faces funding cuts and even flat-out replacement by an agency with no marketing focus, per Bloomberg.
While that gets sorted out, tourists will keep making their presence known, driving straight into harbors and whatnot.
Free Resource
How to use AI to create better content
If youâre seeing as much AI-centric social media content as us, then you know itâs high time to get accustomed.
To help you inject AI into content operations, we asked Jasperâs head of enterprise marketing Samyutha Reddy to simplify researching for content, brainstorming for writing, missing common pitfalls, and more.
How marketers can mix in AI:
For content ideation
For content research
For scaling campaigns
For SEO optimization
Mistakes to avoid making
We want you to have a leg up â when the robots get robust.
Top bosses want you back in the office â like, right now
Execsâ return-to-office push isnât walking on eggshells anymore.
2023-05-09T00:00:00Z
Ben Berkley
Letâs recap the last few weeks:
IBMâs Arvind Krishna: âYour career does sufferâ when you work remotely.
OpenAIâs Sam Altman: Going fully remote was âone of the tech industryâs worst mistakesâ and âthe experiment on that is over.â
Lyftâs David Risher, reneging on the companyâs flexible-work policy: âThings just move faster when youâre face to face.â
Billionaire Sam Zell: Remote work is âa bunch of bullshit.â
They arenât aloneâŚ
Execs whoâve publicly railed on remote work form a corporate America all-star team: Bob Iger, Marc Benioff, Jamie Dimon, Elon Musk, and Howard Schultz.
Youâll repeatedly see numbers like these used to back their cause:
US workersâ Q1 productivity dipped, down 2.7% YoY from 2022.
Low employee engagement cost the global economy $7.8T in 2021.
But is that the whole story?
Of course not. Itâs also not hard to find data and studies that back the case for remote work.
Plus, the economy isnât a monolith â the merits and demerits of in-office, hybrid, and remote work arrangements vary by company and industry.
Economist Gregory Daco toldFortune it all comes back to trust: âThe office isnât essential. Work can be done remotely. The question is⌠is there trust that employees are actually working?â
As the remote-work battle heats up, hereâs to hoping everyone can rally around this universal truth: Thereâs but one truly perfect form of employment â getting paid to track damages from every crash in The Fast and Furious franchise. (Itâs remote.)
AROUND THE WEB
đ On this day: In 1960, the FDA approved Enovid-10, the first commercially produced birth control pill.
đ˝ Thatâs cool: Follow @smllwrlds on Twitter for short, illustrated sci-fi stories.
đ° Opportunity: 20 funding sources for Black-owned businesses.
⌠Unless you have a âbusiness warriorâ slash âbrand evangelistâ slash âstorytellerâ to save the day. (Link)
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Todayâs email was brought to you by Jacob Cohen and Juliet Bennett Rylah. Editing by: Ben âPoke fun at Hawaiiâ Berkley.