First impressions matter, and when potential clients find your real estate website, they'll be looking for information about you and your expertise. The best way to share these details is with a bio that provides background on your real estate experience.
Why is a realtor bio so important? A study by the National Association of Realtors (NAR) found that 52% of home buyers found their homes on the internet. And before they reach out about a listing, they'll want to know the qualifications and background of the realtor.
Let's take a look at the steps needed to create an excellent realtor bio and look at bio examples from realtors.
Why start from scratch? Writing a real estate agent bio can be difficult given the pressure you're facing to impress clients before having a chance to meet them in person.
We've compiled over 80 professional bio templates and examples for you to use when writing your real estate agent bio. Whether you want to write in the first person or third person, share it on Twitter or LinkedIn, or make it long or short, we've got you covered with prompts and real examples.
Just like in any profession, prospective customers evaluate real estate agents based on their credibility and authority. They want to ensure they're making a good choice, selecting someone who won't waste their time or spoil the experience. You can appeal to this by stating how long you've been in real estate, why you do what you do, and what makes you a good choice.
"I’ve spent two decades excelling in the competitive landscape of Houston real estate, establishing a reputation as a well-respected and innovative agent."
It helps to have an agent who knows the local area and is familiar with the ebbs and flows of its market. For this reason, people with a background in the local area should convey it in their bio.
"As a San Diego native, I have intimate knowledge of the area and a strong desire to make my home your home."
Ultimately, you'll want to convey what you offer clients that your competitors don't. Avoid emphasizing abstract statements like "I provide great customer service" because anyone can claim it. Instead, highlight what makes you unique.
"My business is built on communication, dedication, and transparency. This recipe has helped me rise to the top 5% of commercial real estate agents nationwide by sales volume."
If you've done any continuing education or certifications, you have a deeper and richer understanding of the profession. This can benefit your clients greatly. It also helps to further your credibility.
"When you combine Julie's real estate experience with her extensive training, her clients always win. Her designations include the Accredited Buyer’s Representative (ABR) and the Certified Real Estate Brokerage Manager (CRB)."
Numbers serve as quantitative "proof" of your claims, so don't shy away from providing them.
"With my sharp knowledge of the local market, I've helped over 500 families in the Lakeview area find their dream home — and I'm confident I can help you find yours too."
If you're an award-winning agent, prospects will view you as an authority and will be more likely to trust you. Don't be afraid to brag. You earned those awards on your own merit.
"Awarded Syracuse's #1 Top Sales Producer in 2022, Laura has built a reputation for her savvy negotiations, uncompromising integrity, and cutting-edge marketing strategies."
The goal of your bio isn't just to get potential clients to trust you. It's also about getting them to know and like you. Behind that headshot is a human with interests and hobbies, so break the ice by providing some of that context.
"Born and raised in Chicago to an architect and real estate investor, Anthony has the ideal foundation for selling homes."
Besides presenting all the necessary information in your bio, it's important to spice it up and be creative with how you format it to keep the clients reading.
Here are our top realtor bio tips to ensure people read your bio to the end.
You don't have to pay a professional photographer to take your bio photo if you're just getting started, but it's important to ensure it looks professional. It's also important to avoid using a selfie.
When it comes to your bio photo, you have several choices you can choose from. Here are some ideas and what they say about you.
You can use the first person or third person to write your bio. There is no rule on which one is better than the other. It all comes down to how you want to appeal to your audience.
For example, if you write in the third person, you'll appear as a serious professional and expert. On the other hand, if you use the first person, your bio will have more personality as you'll be talking directly to the reader. It will be friendly and super casual.
Your bio is the digital way of making the first impression. The first sentence will determine whether your reader will keep reading or move on to the next realtor.
Therefore, it's important to make it as relatable as possible. Every real estate agent has that one thing that makes them stand out.
Some ideas include:
Whatever you do, ensure the first sentence captures your reader's attention.
In an age where our attention span is reducing day by day, bigger is not always better. You can still have a short and sweet real estate bio and attract the right customers.
If you go for a short bio, don’t be afraid to add a little personal information to your professional bio. It's important to ensure your readers feel like they're dealing with a real human. For example, besides including your professional achievements, you can also include your hobbies or what inspired you to join the real estate industry.
Although bigger isn't always better, some real estate agents still prefer having a long bio to discuss their professional life, hobbies, and commitment to their community.
If you decide to write a long bio, ensure you format it for readability. You can do this by using the following:
Formatting your bio ensures that you get the attention of readers who scroll through long passages.
Your brokerage has probably been working hard to create a good reputation and relationship with the community.
These may be by engaging in activities like building shelters for the homeless or donating a certain percentage of their profits to the community.
Tap into this and use it to build your clout. After all, your business is their business. Right?
The words you use to describe yourself in your bio will determine how your clients see you.
For example, “Sheila is relentless in ensuring her clients get the best there is in the market” is more convincing than “Sheila is very hardworking.”
If you're struggling with the right words to describe yourself, start by adding some buzzwords to your bio.
A great bio should have a call to action. This can be something as simple as "Let's talk more." After your CTA or at the top of your bio, add all the possible channels your client can use to interact with you.
Include all your social media pages, website, and contact information. However, if you're not active on social media, don't add your pages. If your clients message you and you end up replying a week later, it will do more harm than good. Include the social media platforms that you spend most of your time on.
Just like a business card or website, your real estate bio is a crucial part of your professional branding. But if you're stumped on where to start, it helps to know why you're writing one in the first place. Here are several key reasons why real estate agent bios are important:
Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you're the person for the job). But remember, a real estate agent bio isn't a condensed summary of your LinkedIn profile.
In your writing, describe who you are and why it matters. For example, you could write that you were born and raised in [X] area, but why does it matter? Because you have extensive knowledge of the local market. Including the "why" is attractive to potential clients.
Most clients are looking for an agent with experience, a great reputation, and sharp negotiation skills. The list goes on. Use your real estate bio to showcase any awards, recognitions, or impressive stats that back up these skills.
Of course, there's a fine line between tooting your own horn and bragging, so tread lightly here. Stick to one or two relevant or impressive accomplishments.
Real estate is a local business. Someone looking to sell their property in Texas wouldn't hire an agent in Hawaii. Instead, they want someone local who knows the ins and outs of the local market.
Now, this doesn't mean you need deep roots in a particular community to succeed. However, you should position yourself as an enthusiastic advocate for the area by explaining why you chose to move there (or stay if you're a native).
If you want some inspiration, the bios below are fantastic examples.
Rene's bio is comprehensive, and it provides details about the value he provides to customers. He also includes impressive sales statistics to boost his credibility.
Favorite lines: "I'm available anytime, anywhere," he says. "No single transaction is ever as important as a relationship."
Danielle Lazier's bio is detailed and includes a high-quality photo of herself. She highlights her success as a real estate agent and keeps things light-hearted by including a few personal details about herself.
Favorite lines: “My secret sauce, and the reason for the 5-star client reviews, is directness, transparency, stylish home staging and compelling listing marketing, expert negotiations, and the ability to keep people and deals on track — calmly and professionally.”
This bio is brief, but it includes all the key information about this realtor. Not only does Brendan include an impressive sales statistic, he includes details about his prior experience in the army and about how he gives back to his community.
Favorite lines: “As a Colorado native, and a seasoned real estate professional, I recognize and value the trust my clients place in me and I strive every day to exceed their expectations. I have been a leading top producer for over 18 years. My sales consistently rank in the top 1% of all Keller Williams Teams Internationally.”
Missy goes into detail about her previous experience, providing concrete numbers for social proof. She then discusses her humanitarian efforts to further underscore she's an agent the reader can trust.
Favorite line: “Missy has been consistently in the top 10 of San Antonio’s real estate teams and number 1 agent for Coldwell Banker D’Ann Harper, Realtors her 17 years there.”
Paul's bio uses numbered points to emphasize key details. In this case, these points are the promises Paul makes to his clients and the important things he does for them.
Favorite lines: “Paul Burrowes brings fifteen years of experience in real estate, excellent customer service and a commitment to work hard, listen and follow through. He provides quality service to build relationships with clients and more importantly, maintain those relationships by communicating effectively.”
Cyndie's bio is short and sweet. She details her experience and emphasizes the high-quality service she provides to clients. This excellent service results in repeat customers and referrals.
Favorite lines: “Her MBA and background in marketing for a Fortune 500 company has helped her become a successful agent who closes an average of over 35 transactions per year.”
This agent bio discusses where he's from and what he likes to do, which humanizes him to prospective clients before delving into his professional experience.
Favorite lines: “K has an extensive professional background in Sales and Management. He began his career in real estate in late 2007 and since then his real estate team has helped over 1,500 families purchase and sell their properties here in Tucson, Arizona.”
Elizabeth tells a personal story in her bio that highlights her passion for real estate. She provides detail on her real estate background and personal interests. And Elizabeth makes it clear she's passionate about the customer.
Favorite lines: “As a realtor, her first priority is to make her clients happy. She listens to her clients' wants and needs to achieve the best outcome in every transaction, and she strives to ensure that the buying or selling process is fun, easy, and stress-free. Her clients can count on her any time of day when they have a question or a concern.”
In his bio, Don mentions the areas of real estate he works in and the number of clients he's assisted. He includes a section to highlight how he trained and helped new realtors in his region, and this emphasizes his real estate expertise.
Favorite lines: “Throughout his real estate career, Don has trained and helped over 10 Texas Licensed Real Estate Agents to embrace real estate as a full-time career, experience ranging from 6 months to 35 years. Two of these agents have successfully started their own real estate companies. Don has owned and managed a real estate company and has great appreciation for the work that it takes to be successful in the real estate industry.”
Elizabeth's bio builds credibility by emphasizing her experience as a native resident of the region she's working in. She tells a story that will grab prospects' attention.
Favorite lines: “As an Asheville native, I witnessed its great transformation — from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel. My intimate knowledge of this region, and my experiences of having lived here all of my life, give me enthusiasm and a desire to make my home, your home.”
Kevin's bio demonstrates the key traits that make him an excellent realtor. And he writes extensively about his community involvement and philanthropy.
Favorite lines: “Kevin Spina is conscientious realtor who exudes credibility, commitment and determination. Kevin's passion for real estate is apparent through his excellent communication skills and a warm and friendly approach.”
This agent emphasizes his integration with the community, which helps prospects get a sense of his personality and feel good that he knows the area. In addition, it's formatted as a story, which makes it engaging to read.
Favorite lines: “KB has always had a passion for real estate, but was never able to pursue the career because of the demands of being a student-athlete. When the opportunity became available, he seized it!”
In this bio, the clients are the focus. Kym states that she understands the challenges and frustrations and brings that empathy to each situation. This bio also plays to the agent's strengths by calling out her unique designation, elevating her credibility.
Favorite lines: “She bought her first home at the age of 19 which help ignite her passion for real estate. She remembers the challenges she faced and wants to help make sure her clients do not face the same frustrations that so many home buyers experience today.”
From the outset, this bio calls out the agent's specialties and accreditations to help solidify the idea that he can help home buyers and sellers.
Favorite lines: “Peter’s dedication, commitment and professional skills are widely acknowledged and respected by his clients, his peers and in the real estate industry. His sales production consistently places him among the highest-ranking agents on the local, state and national levels.“
Ellen effortlessly explains her background and how it prepares her for success in real estate. She credits her degree in psychology and teaching for sharpening her negotiation and marketing skills.
Favorite lines: “This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating home-buyers and sellers, and effectively marketing the team’s listings.”
Whether you're an experienced agent or new to real estate, a bio can help set you apart from other realtors. Here are real estate bio templates you can use to create your own.
[Your name] has a passion for real estate and helping clients achieve [X goals]. [He/she/they] have been a licensed realtor for [number of years] and a top-performing agent at [your agency]. [Your name] has dedicated [number of years] to helping clients buy and sell property with [insert sales statistics]. [He/she/they] have extensive knowledge and experience in [your region/market].
In [his/her/their] free time, [your name] participates in [club, society, volunteer group] and enjoys [your hobbies].
I am a [city/region] real estate agent who works with home [buyers/sellers]. After graduating from [your college], I had [X experience] and took [X courses] that inspired my passion for real estate. My enthusiasm for helping others and [your skills/characteristics] help me connect with clients and provide them with the best service possible.
When I'm not assisting my real estate clients, I enjoy [spending time with family, volunteering, participating in X hobby, etc.].
Since the age of [your age at the time], I began to develop my love for real estate. I'd build homes out of Legos and practice my selling techniques with my Lego people. This passion has stuck with me from childhood through adulthood.
After graduating from [your college], I got my [realtor license or certification]. For the past [X years], I've assisted [number of clients]. I strive to provide high-quality, personalized service to each and every person I work with.
In my spare time, I enjoy [your hobbies]. And, I participate in [volunteer group, club, etc.].
[Your name] strives to help clients achieve [goals]. [He/she/they] has been a licensed realtor for [number of years] and a top-performing agent at [your agency]. [Your name] specializes in [relocation, interior design, etc.].
Feel free to elaborate on certain elements of each template. Is there an intriguing story you can tell or an interesting fact you can share?
With a well-written bio, clients will be eager to work with you.
As you write your real estate agent bio, consider how your past experiences have sharpened your real estate skills. For instance, maybe your summer job as a teenager sparked a passion for sales, or your degree in Film informs how you shoot real estate videos. Sarah does a great job explaining how her former career as a professional tennis player taught her "discipline, resilience, and an unwavering work ethic" that she uses in her new career in real estate.
If you're new to the industry, try focusing on how your personality makes you a great agent to work with. Eric does this in an energetic and concise way ("Eric has a natural kick for communication, clear expectations, & customer service"). It's also future-focused and includes his plans to grow into real estate investing. In other words, he's here to stay.
Make sure to identify yourself as an expert and enthusiastic fan of where you live and work. Ashley does a great job underscoring her knowledge of Maine and why she loves living and traveling throughout the state. It's this passion and enthusiasm that let local buyers and sellers know she's deeply connected to the local area.
Even if you don't have many years "in the field" of real estate, you can still position yourself as a knowledgeable agent. One way to do this is by sharing any relevant training, certifications, designations, or seminars you've completed.
In the example above, Danny shares how he participates in seminars to hone his skills and lists organizations he's a member of — including New Wealth Advisors and Jerry Norton Mentor Financial Group.
Think of your real estate agent bio as your first impression. Ready to make a good one? Before you put pen to paper, revisit these tips and pull inspiration from the examples above to help you convert leads into new clients.
Editor's note: This post was originally published in December 2018 and has been updated for comprehensiveness.