Is cold calling dead?
Many will likely say that it has gone the way of the dinosaur; that its time has come and is rapidly declining in efficiency.
The practice, however, is not entirely dead. Read on to discover some statistics about the state of cold calling in 2022.
B2B Cold Calling Statistics
- The majority of businesses and consumers predict their use of the voice call will increase or stay the same over the next 12 months. (Hiya)
- Cold calling is a form of proactive outreach, and 82% of buyers accept meetings with sellers who proactively reach out. (RAIN Group)
- 42.1% of respondents say that the phone is the most effective sales tool at their disposal. (Sales Insights Lab)
- Over 30% of leads never receive a follow-up call after initial contact. (Call Hippo)
- By making just a few more call attempts, sales reps can increase the conversion rate by 70%. (Call Hippo)
- 57% of C-level buyers prefer to be contacted by phone. (Crunchbase)
- B2B technology reps usually average 35 calls per day and spend a total of 55 minutes per day speaking to prospects. (Revenue.io)
- 92% of consumers think unidentified calls might be fraud. (Hiya)
- 79% of unidentified calls go unanswered. (Hiya)
- Successful cold calls last 2x longer than unsuccessful ones — 5:50 minutes vs. 3:14 minutes. (Gong.io)
- Salespeople who state their reason for calling have a 2.1x higher success rate. (Gong.io)
- Successful cold calls include 65% more “we” statements. (Gong.io)
- The last hour of the workday (between 4PM and 5PM) is a good time to reach prospects. (Call Hippo)
- Opening your cold call with “How’ve you been?” has a higher success rate for booking a meeting. (Gong.io)
- The most successful sales prospecting calls average 14.3 minutes in length. (Revenue.io)
- Wednesday and Thursday are the best days of the week to call prospects. (Gong.io)
- There is a 450% difference in response time for leads that receive a follow-up phone call within an hour of submitting an inquiry and those that didn’t receive a follow-up. (Call Hippo)
- Win rates are 10% higher when pricing is discussed on the first call. (Gong.io)
- Cold calls where reps monologue are more successful. (Gong.io)
- 63% of sellers say cold calling is the worst part of their job. (LinkedIn)
- Mentioning a common connection during a cold call can increase the likelihood of attaining a meeting by 70%. (LinkedIn)
- Sales reps with longer monologue duration have more successful cold calls. (Crunchbase)
- Asking “Is now a bad time?” on a cold call makes you 40% less likely to book a meeting. (Gong.io, 2021)