Cold calling is the bane of plenty of sales reps' professional existence. It's a grating, uncomfortable, often awkward process — involving a whole lot of rejection from frustrated prospects. That's why any sort of program that expedites the process and alleviates the pain associated with it is a welcome resource for your average salesperson.
Enter cold calling software — the tools that take some strain off of cold calling reps and the managers that guide them. Here, we'll take a look at seven of the best of these resources on the market. Let's dive in.
HubSpot Sales Hub's extensive call tracking capabilities make it one of the premier cold calling software solutions available. Backed by a robust suite of features and an accessible interface, the software can suit the needs of virtually any business, individual rep, or manager.
The program works in tandem with the HubSpot CRM to help you easily line up and prioritize your calls. It also lets you place calls directly from your desktop and automatically log your sales calls. On top of that, the software includes first-rate conversational intelligence features to help inform more thoughtful, effective cold calls as time goes on.
Aircall is one of the better cloud call center solutions available for sales and support teams. The program is well-suited for boosting individual reps' productivity and streamlining your organization's cold calls.
With features like automatically triggered post-call workflows to minimize downtime between calls, the program can trim a lot of fat from your general cold calling efforts. Its top-notch analytics resources can help managers understand their team's performance and make data-driven decisions accordingly.
Toky is another cloud-based sales calling solution that offers an extensive suite of features — including instant CRM call logging, cross-system monitoring for data-driven decision-making, and a wide range of integrations.
Though its capabilities are impressive in their own right, the software sets itself apart from most other programs with its range of accessibility. With Toky, sales teams can access calls and conversations via browsers — or on iOS, Android, PCs, or Macs.
RingCentral Engage Voice is a dedicated outbound sales and cold calling resource. The program includes a host of features that reconcile accessibility with powerful functionality — including a drag-and-drop scripting builder, a versatile dialer system, and other features that allow for focused personalization and minimal downtime between calls.
Klenty offers a dynamic calling solution that streamlines and simplifies cold calls for reps and managers alike. The software features one-click call placing to minimize downtime between conversations.
It also has top-notch call recording capabilities via its "Action Replay" feature — allowing management to review reps' calls for focused, effective coaching. Beyond that, the program includes call reporting resources that provide insight into how individual reps are handling their calls.
Rafiki provides a powerful conversational intelligence platform that offers sophistication without sacrificing accessibility. The software captures and transcribes sales calls, leverages artificial intelligence to analyze the data it accrues, identifies topic patterns, documents KPIs, and ultimately provides actionable insight.
Gong may very well be the preeminent conversational intelligence platform on the market. The company boasts an impressive list of customers, including Okta, Monday.com, LinkedIn, Zillow, and PayScale.
Businesses that leverage the software see an estimated 27% increase in revenue per rep, a 20% increase in additional time saved, and a 53% decrease in onboarding time. The platform is a bit more specialized than most of the software listed here, but if you're looking for an exceptional conversational intelligence platform to support your broader cold calling efforts, you'll have a hard time doing better than Gong.
CRMs provide a centralized location for storing the data accrued during cold calls. One of these kinds of systems offers your business a shared repository for sales reps' call notes and broader customer information to inform more pointed, effective cold calling as your efforts progress.
Those notes should cover key elements like the call's date, its duration, and a quick summary of the conversation. Once that data is logged in a CRM, your org has access to a body of knowledge that can help you better understand where your cold calling efforts are thriving and lagging.
And the insights a CRM provides about existing customers can help shape effective call scripts that resonate with leads that fit the bill of your buyer personas. If you have a picture of why your current customers got on board, you can better understand how to tailor your messaging to appeal to similar prospects.
As I mentioned, cold calling can be grating, uncomfortable, and awkward for most reps — so any tool that can simplify and take some leg work out of the process is probably a sound investment. No matter the nature or scale of your business, if cold calling is central to your outreach, you need to look into some kind of cold calling software.