The module types that support smart content depend on which content tool you're using:
No. When you make a module smart, you can only choose one category. You can add multiple smart rules for the same category.
For example, if you add smart rules based on list memberships, you can't apply smart rules based on another category, such as device type. You could, however, make rules for multiple lists.
Yes. You can add a form's embed code to the source code of a smart rich text module.
Can I use smart content on a thank you page?
Smart content should not be used on a thank you page. When a visitor submits a form and is redirected to a thank you page, there isn't enough time for HubSpot to determine if the contact meets the smart content rules on the thank you page.Using smart content in a blog post is not best practice, as each blog post should answer one specific question for one particular audience. Smart content in your blog may be misleading to RSS readers and may harm your SEO. Blog posts do support smart content in all modules except the Blog content module.
After you set up your smart content in HubSpot, you can navigate to the page or email editor and preview the smart content as one of your website visitors or email recipients.
You can use smart CTAs on any external page. Smart forms and modules can only be used on HubSpot pages.
For a smart CTA to work as expected:
Additionally, if a visitor has cookies blocked by their web browser or network security policies, they will not be shown a smart variation.