Add personalization tokens to an email subject line

When creating a marketing email, you use personalize the subject line to affirm you value your audience and that the content is relevant to them.

The best email subject lines stand out in a subscriber's inbox. Personalization allows you greet your subscriber by name, feature a topic they've expressed interest in, or congratulate them on a birthday or anniversary. Research shows that personalization leads to more email opens and clicks. 

• Hover over the name of the email you want to edit and click Edit, or click Create email at the upper right.
• Click the Settings tab.
• Locate the Subject line field and click Personalize.

• In the dialog box, click the Type dropdown menu and select Contacts or Company. 
• Click the Property dropdown menu, and select the contact property or company property you want to use. 
• Add a local default value or choose to Use this property's global default value. Click Insert.